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SEO for Images: See What You’re Missing in Your Visual Search Strategy

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The visual aspect of communication and marketing has become increasingly important. But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have? In his SEJ eSummit session, Gianluca Fiorelli detailed all the visual search opportunities you might be missing out on that can increase your organic traffic through the correct usage and optimization of images. He also talked about how to get more and better organic traffic using Google Search, Images Search, Google Lens, Photo and Assistant. Many SEO professionals underestimate the power of images and visual search. What they don’t realize is that they’re missing out on a growing opportunity that has the potential to drive significant organic traffic and conversions. The Most Natural Way of Searching Using images and visuals is the most natural way of searching for things and this SEO Company India do the same. As Kevin Systrom, Co-Founder at Instagram, puts it: ...