Kevin Hart Blog

Are your competitors ranking above you in search results? Don’t let them continue to steal business opportunities from you. With search engine optimization (SEO), you can rank higher in Google search results, so you can drive more website traffic, leads, and online sales for your business. In this post, we’ll look at five of the top SEO strategies for improving your search rankings. Just keep reading to learn more — and check out our SEO services to start ranking higher in search results! How to rank higher in search results: 5 on-page SEO strategies for SMBs There are countless ways to improve your keyword rankings.  Here are our top five SEO updates for small and midsized businesses (SMBs): 1. Optimize your title tags and meta descriptions  A big part of increasing rankings and traffic in Google search results is getting searchers to click on your links rather than competitors’. The best way to entice searchers to click through to your page before they arrive on your site ...

Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn’t work in 2020. If you’re planning a new website launch, the go with Best SEO company India advice right from the moment you start thinking about it. Today’s search engines analyse the performance of websites with such scrutiny that every design choice needs to consider the impact on rankings. If you want a website that’s truly competitive in the SERPs, web design and development has to start with SEO. Designing website structure for humans and search engines Website structure allows you to organise your pages and content in a way that makes them navigable for users and search engines. Your first task is to create a site map that logically groups and orders your pages into relevant categories. There are several approaches to this, depending on the nature of your website and how many pages you intend to create. Keep in mind that you’re going to add more pages over time and you...

Google's John Mueller was asked if there is such a thing as having too many outbound links, even if those links are natural. John said "I'm not aware of anything like that." He did add that maybe there is a situation where you are lacking content because you have so many links, i.e. like directories.  But in general, there is no sort of penalty for linking out too much . In fact, outbound links are not a ranking factor. I mean, if you link to a lot of bad places, you can get a manual action from Google but having tons of outbound natural links won't be something Google penalizes you for. I’ve had a number of comments questioning the usefulness of outbound links recently, so I wanted to create an official space for that discussion, and help people understand the uses and benefits of outbound links.  So, do outbound links help SEO?   If you’re looking for a quick answer to the question in the title: Yes. Now let us explain the why and how to get the best out of you...

Want to figure out what questions your buyers are asking online? Of course you do if you care at all about getting found by your ideal buyers and converting them into customers.  When we develop a content strategy for our new clients, one of the first orders of business is to find blog topics that improve SEO. We do this by determining keywords that are relevant to their buyers. We look at their buyers’ questions and how our clients’ products or services solve their buyers’ problems to figure out the keywords their buyers are searching for online.  Creating content that answers your customers’ questions is one of the keys to creating not only a good content marketing strategy but also a solid SEO strategy. Google is becoming increasingly sophisticated at determining searchers’ intent. Creating topics (and headlines) that directly address the questions and concerns of your customers will allow you to take advantage of Google’s algorithm and searchers’ trend toward longer search...

It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.  UPDATE at 11:55pm ET: Google has told me this was a glitch, a bug, and it should be resolved. There are more details and examples of this being a bug and being fixed over here.  To be honest, this reminds me of the old days of when Google would release Penguin or Panda updates. The chatter in the time period is off the scales. Either this is a massive Google search bug or Google pushed out something serious with its ranking algorithm in search.  This started maybe around 2pm ET but after 5pm ET SEOs began to really notice. Normally with Google updates, it takes time to fully roll out and more and more of you will take notice unless Google...

Subdomains and subfolders each offer different features and SEO benefits for your website. But, the age old question between search engine optimizers is which one is better for SEO rankings? Subdomains or subfolders? The answer often depends on the needs of your site, but it is also helpful to have a thorough understanding of each. Let’s break down the definitions of subdomains and subfolders for you and identify the advantages and disadvantages of each distinction. What Is a Subdomain? A subdomain is the section of a domain that is listed before the main domain name and the extension. For example, in the URL blog.bluleadz.com, blog is the subdomain. To begin understanding subdomains, you must understand the structure of a URL. A protocol, such as “https:” is a set of rules that allows data to be sent as requests to the web server. The domain, “bluleadz.com,” is the URL to the website’s main page.  Domains also have two parts, the top level domain (.com, .gov, .net, etc.) and the...

Google today places a big emphasis on web page loading time . The loading speed has even become a ranking factor that impacts how highly your page appears on the SERP. Additionally, customers themselves place a big emphasis on speed, with 40 percent clicking off of a mobile page that does not load within three seconds.  Accelerated Mobile Pages (AMP) was designed to provide a solution for this desire for speed by giving site owners the chance to greatly amplify their speed, and therefore hopefully increase user engagement and encourage people to interact more with the brand. In the years since AMP was first released , the prevalence of these sites have also increased. They began largely as news sites that appeared in carousels or at the top of the page. Now, however, they have become increasingly widespread as their speed continues to appeal to users online.  When sites are set up with AMP, they consist of stripped-down HTML, with anything ‘extra’ that does not contribute dir...

Page Title tells the user and search engine about the type and the nature of the information available on your page. It also refers to the title tag displayed on the title bar of your browser window. It placed inside the head section under the meta tag in HTML .  The title tag is also known as browser window which is most important in search engine result pages and the title is shown by Google as the title on search result page above URL and tag contain around 50-60 characters to show properly on google and it does not have same as on the page title. Rules for Writing and Optimizing Title Tag  1. Avoid Repetition of a Title Tag  Don’t place the same title on multiple pages. Write a different title for different pages. if you write the same title for different pages you will get less traffic on your website and the user is not much interested and to make good SEO you must treat each web pages as unique one so you should avoid Duplicate title of any web page in your websit...

Good SEO is necessary to rank a website, right? But what do you mean by Good SEO? As we know that numbers of sites of the same context do SEO but only a few of them rank on Google’s SERP.  The reason behind the ranking of those few sites is Best SEO company in India which is leading SEO company and follow all the latest protocols of Google’s SEO. Yes, Google makes hundreds of changes every year in its search ranking algorithm and to get a desirable ranking of your sites in Google’s search results, you must be aware of Latest SEO Updates. Whenever Google introduces a change to its ranking algorithm, it leads to panic in many website owners – especially those who don’t understand how the search engines function and what’s required to optimize the search engine.  It must be noted that SEO is a dynamically changing sector, and you need to keep up-to-date with all the latest trends. The major algorithmic changes made by Google are listed below in reverse chronological order. 1. B...

Web optimization alludes to Search Engine Optimization can fill in as your focal method for lead age and increment a natural activity to your site successfully. On the off chance that you need to get most noteworthy comes back from your interest in the SEO then you have to employ the best SEO Company in Delhi.  Be that as it may, on the off chance that you want to contract a neighborhood SEO organization, this web journals share the best 3 different ways to locate the dependable and expert nearby SEO Company. Indeed, SEO is a standout amongst the most essential and result arranged computerized advertising exercises. In the event that it is done in a legitimate and right way then the Search Engine Optimization can go about as your focal method for lead most extreme age. The SEO which incorporates the leads age at that point changed over through battles are less expensive than PPC or paid promoting efforts.  In this way, that is the primary motivation to take the SEO administrat...

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at Moz. Today we're talking about the next official Google ranking factor — Core Web Vitals. Now what do I mean by official ranking factor? Google makes hundreds of changes a year. Every week they introduce new changes to their algorithm. Occasionally they announce ranking factor changes . They do this in particular when something is important or they want to encourage people, webmasters to make changes to their site beforehand. They do this for important things like HTTPS and other signals. So this is one they actually announced. It's confusing to a lot of people, so I wanted to try to demystify what this ranking signal means, what we can do to diagnose a...

In a Reddit discussion, Google’s John Mueller advised offered best practices for changing domains or redesigning and updating a site. He focused on both the positive and negative issues to be concerned about.  Mueller started by comparing changing domains to a redesign. He a domain change with no difference in site or content is not as disruptive as a redesign can be. Domain Name Changes are Generally Safe  A one to one exchange is where the site structure and content remains exactly the same and only the domain name changes is a relatively safe.  Of course, there are other things that can go wrong, like a legacy spam penalty that is latent in the new domain.  But Mueller was speaking in general and making a relative comparison between two kinds of changes ( domain change versus a redesign and update). Mueller said:  “You’ll potentially see more fluctuations from the redesign / revamp than from the domain name change. Moving things 1:1 from one domain to anoth...