Big Google Search Update Rolling Out Now - August 10th

It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow. 

UPDATE at 11:55pm ET: Google has told me this was a glitch, a bug, and it should be resolved. There are more details and examples of this being a bug and being fixed over here. 

To be honest, this reminds me of the old days of when Google would release Penguin or Panda updates. The chatter in the time period is off the scales. Either this is a massive Google search bug or Google pushed out something serious with its ranking algorithm in search. 

This started maybe around 2pm ET but after 5pm ET SEOs began to really notice. Normally with Google updates, it takes time to fully roll out and more and more of you will take notice unless Google reverts something.

Based on reviewing the SEO services India, at WebmasterWorld, at Black Hat World and the comments here, it seems things reverted back at around 11:30pm ET on August 10th. The timeline: So this started as early as 1:30pm ET on August 10th, spiked significantly around 5pm on August 10th and then was reverted at around 11:30pm on August 10th.

Source: https://www.seroundtable.com/big-google-update-rolling-out-now-august-10th-29922.html

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