SEO Service related Blogs topics & article for improving Local SEO
Want to figure out what questions your buyers are asking online? Of course you do if you care at all about getting found by your ideal buyers and converting them into customers.
When we develop a content strategy for our new clients, one of the first orders of business is to find blog topics that improve SEO. We do this by determining keywords that are relevant to their buyers. We look at their buyers’ questions and how our clients’ products or services solve their buyers’ problems to figure out the keywords their buyers are searching for online.
Creating content that answers your customers’ questions is one of the keys to creating not only a good content marketing strategy but also a solid SEO strategy. Google is becoming increasingly sophisticated at determining searchers’ intent. Creating topics (and headlines) that directly address the questions and concerns of your customers will allow you to take advantage of Google’s algorithm and searchers’ trend toward longer search strings.
Here’s a little secret that SEO and content marketing consultants don’t want you to know… The information you need about your buyers’ questions is readily available for free. All it takes is a little effort and knowing where to look.
When you figure out what questions your buyers or readers are asking, the process of creating an SEO-friendly blog is easy. A few tools and resources will help you generate blog topic ideas and create content that attracts buyers.
Find Blog Topics That Improve SEO Ask Your Staff
The questions your potential customers are asking are hiding in plain sight. Start by asking your sales and customer service staff for their frequently asked questions. They are the first point of contact with your customers and know their pain points, objections, and triggers.
If you have a live chat feature on your website, you can easily collect data on customer questions by mining the live chat sessions. You’ll learn your customers’ concerns and questions directly from them, in their words. This is a goldmine of keywords and search strings.
Google is Your Friend
Google will tell you exactly what you want to know about your potential customers’ search queries. Use their tools to harvest the information you need.
Google Trends – Enter your keyword to see if it has a high volume over time so you can create evergreen content. If you’re looking for a trendy topic, explore current trends.
Google Suggest – Enter your keywords in a Google search and see what Google suggests. Google
People Also Ask – This section of the SERP is below the featured snippet and gives you suggestions for related questions.
Google Related Searches – Scroll to the bottom of the search engine results page (SERP) and discover related content ideas. YouTube - Search works the same way in YouTube.
Source: https://www.smamarketing.net/blog/blog-topics-that-improve-seo
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