5 On-Page SEO Strategies for Ranking Higher in Google Search Results

Are your competitors ranking above you in search results? Don’t let them continue to steal business opportunities from you.

With search engine optimization (SEO), you can rank higher in Google search results, so you can drive more website traffic, leads, and online sales for your business. In this post, we’ll look at five of the top SEO strategies for improving your search rankings. Just keep reading to learn more — and check out our SEO services to start ranking higher in search results!

How to rank higher in search results: 5 on-page SEO strategies for SMBs

There are countless ways to improve your keyword rankings. 

Here are our top five SEO updates for small and midsized businesses (SMBs):

1. Optimize your title tags and meta descriptions 

A big part of increasing rankings and traffic in Google search results is getting searchers to click on your links rather than competitors’. The best way to entice searchers to click through to your page before they arrive on your site is to optimize your title tags and meta descriptions.

What are title tags and meta descriptions? 

Let’s define title tags and meta descriptions. 

Title tags: Blue headlines that show up in Google search results. 

Meta descriptions: Short blurbs of text that describe page content and appear in search results beneath page titles.

Also Read: Know Here Why You Should Not Stop Your SEO Campaign During Covid-19 Pandemic

On average, Google shows between 55 and 65 characters of title tags in the search results, so your goal should be to keep the title tag at or below that ideal length. If your title tag is too long, it will get cut off and show as an ellipsis.

2. Optimize your content for target keywords

There’s a reason why SEOs say, “Content is king.” 

Content, or the words on your site pages, is an important ranking factor in Google. Google search bots crawl your website and can see which words and phrases you target, which they then use to determine what content is about. For this reason, creating SEO content that uses the target keywords and phrases you want to rank for will help you rank higher in Google results. This Seo Services India helps in create and optimizing content which helps in ranking.

3. Answer related user questions 

Google loves content that is detailed and provides adequate answers to searchers’ questions. Search engines also love content that answers related questions, as it’s very common for people to want to learn more about a topic after they find initial answers. Optimizing content for questions related to your main target keyword is a great way to improve the quality of your content, and therefore, rank higher in Google search results.

4. Add internal links to site content 

The next way to rank higher in Google search results involves internal linking — adding links to site pages from other relevant content on your website.

5. Don’t over-optimize your site and content 

Yes, there is such a thing as “too much of a good thing.” While Google wants to see good SEO practices, it’s possible to over-optimize your content, so it doesn’t look or sound natural. Ultimately, over-optimized, keyword-stuffed pages don’t provide a good user experience. And since Google wants to display content that best serves users, overly-optimized content can hurt your rankings.

Source: https://www.webfx.com/blog/seo/rank-higher-in-google-search-results/

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