Google: No Such Thing As Too Many Outbound Links

Google's John Mueller was asked if there is such a thing as having too many outbound links, even if those links are natural. John said "I'm not aware of anything like that." He did add that maybe there is a situation where you are lacking content because you have so many links, i.e. like directories. 

But in general, there is no sort of penalty for linking out too much. In fact, outbound links are not a ranking factor. I mean, if you link to a lot of bad places, you can get a manual action from Google but having tons of outbound natural links won't be something Google penalizes you for.

I’ve had a number of comments questioning the usefulness of outbound links recently, so I wanted to create an official space for that discussion, and help people understand the uses and benefits of outbound links. 

So, do outbound links help SEO? 

If you’re looking for a quick answer to the question in the title: Yes. Now let us explain the why and how to get the best out of your outbound links. Because outbound links will be useless if they are not wrapped up in high quality original content. 

Outbound links are, after all, only as good as the piece they’re in. However, before anything, let’s get a consensus on the definition.

What Are Outbound Links?

Outbound links, or external links, are links that will send your readers from your website to other sites across the internet. Commonly, these are used to verify facts, backup sources, or simply point people toward resources. 

Let’s give this a scenario on how outbound links normally work for me: Say I am writing about the best SEO tool and I’m asked to feature the best tool that I’ve ever came across. 

So in my opinion, this Seo Services India is one of the best SEO service provider that I swear by.

Hence I will be naturally writing a 2,500 word blog post reviewing the tool and the values that readers can get from the blog. In the midst of the blog, I will be sprinkling some outbound links when I come to talk about things like it’s blog page, or even it’s Facebook page. 

Also Read: SEO Service related Blogs topics & article for improving Local SEO

Even more so when I start introducing it’s revolutionary features and what they each of them sets out to do. 

For example: Keyword intelligence – when users aim to target the right keywords or phrases based on the searcher’s intent for your SEO strategy. 

Rank intelligence – if users want to uncover opportunities that’ll allow users to discover rankings they don’t even know they rank for.

What Are The Types Of Outbound Links?

A good way to think about these links is that they’re like votes, accrediting the pages you link to with a measure of authority. 

If you pass people over to another site, you’re giving them a vote of confidence, thus increasing their authority. 

If you choose to use a no-follow link, you’re blocking that vote from being passed on. Nofollow links can help you avoid some of the penalization systems that Google and other search engines use to moderate the overuse of certain kinds of links.


Source: https://www.seroundtable.com/google-too-many-outbound-links-29949.html

https://seopressor.com/blog/do-outbound-links-matter-for-seo/

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