Why Every New Website Launch Must Start With SEO

Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn’t work in 2020. If you’re planning a new website launch, the go with Best SEO company India advice right from the moment you start thinking about it.

Today’s search engines analyse the performance of websites with such scrutiny that every design choice needs to consider the impact on rankings. If you want a website that’s truly competitive in the SERPs, web design and development has to start with SEO.

Designing website structure for humans and search engines

Website structure allows you to organise your pages and content in a way that makes them navigable for users and search engines. Your first task is to create a site map that logically groups and orders your pages into relevant categories. There are several approaches to this, depending on the nature of your website and how many pages you intend to create.

Keep in mind that you’re going to add more pages over time and your site map will become more complex, making it increasingly difficult to maintain an intuitive structure and navigation. It’s important to consider both the design and search marketing implications of website structure during the first stage of development.

Build around your search strategy

The two components of website structure are pages and internal links (navigation). Each page acts as a destination for users to arrive at and a space for you to deliver relevant information, while the links allow you to guide them to other parts of your website – to complete certain actions or simply access more information.

Every page plays a role – organic search was responsible for 53% of all website traffic in 2019, up from 51% in 2014. This demonstrates how consistent organic search has been in generating the majority of website traffic over the past five years. It also explains how the majority of visitors are going to find the information on your website. 

When you’re designing a website structure, it makes sense to build around your search strategy by creating top-tier pages for your primary keywords and then subsequent tiers for related keywords, grouping related pages together in categories.

This provides you with full keyword coverage and creates a logical navigational structure for users to progress through once they land on your website. Internal linking holds this navigational structure together, connecting individual pages and creating groups of relevant pages. 

The primary purpose of these links is for users to move from one page to the next but you can also use these strategically to guide visitors to specific parts of your website. Generally speaking, there are two types of internal links. 

The most obvious links are navigation menus that provide a basic UI for moving around your website. 

These typically provide links to top-tier pages and the most important parts of your site, although some websites use nested menus to provide access to deeper levels of navigation.

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