How to (Re)Build an SEO Agency Today: Changing Business Models


How would an SEO agency be built today?

This was the challenging question behind our three-part analysis on the state of SEO agencies in an uncertain 2020.

Our team at SEOmonitor designed this strategic experiment to support agency leaders think about the forces influencing their business and where the opportunities lie in optimizing or evolving their agencies.

Firstly, we explored consumer and business trends since the pandemic started, to understand how the markets and behaviors shifted.

Then, we analyzed about 36,000 SEO and Local Seo Services India to highlight their current business models, using Osterwalder’s Business Model Canvas (BMC) tool.

To end our strategic thought experiment, we’re asking:

What’s next for the SEO industry?

How can SEO agencies evolve in the new context?

We’ll explore the answer by looking at business trends with a high impact on the SEO industry, making sense of the Business Model Canvas – your agency’s current state and what you can change – and then bringing them together.

We’re basing our insights from research, interviews with SEO experts, and practical examples found during our Circle sessions – a mastermind-like workshop for agency founders and top managers to work on pressing matters.

Mainly, the one focused on the future of agencies and the BMC with Luke Lauer (Managing Director at TitanGrowth), Nick Wilsdon (Senior Partner at TorquePartnership), Radu Marcusu (CEO at Upswing), and Cosmin Negrescu (Founder of SEOmonitor and an SEO agency).

Let’s begin!

Business Trends That Influence SEO Agencies

Narrowing the lens on the consumer and business trends that we’ve tackled in the first part of this trilogy, you need to start addressing the ones relevant to building an SEO agency today. And, more importantly, establish which are here to stay and which are just a fad with no long-term implications.

This is one important step in understanding the new context that shapes the business. To help you see clearer, don’t forget to place them on Gartner’s Hype Cycle – an innovation curve that indicates whether it’s just hype surrounding a particular trend or it’s getting productive and mainstream.

That’s how you consider the trend’s scale and its second-order effects – the string of consequences a trend has, that are not visible at first glance.

Remember Henry Ford’s innovation in producing serialized automobiles? A second-order effect that the accessibility of automobiles brought was actually in retail, as people could travel further and carry more products, so bigger convenience stores could be developed.

Two good questions to ask at this point:

  • What are the potential consequences of a system/market change you’re considering? 
  • What are the consequences of those consequences?

Remote Work

Here’s a trend with a long-term impact, which is definitely here to stay as more companies are transitioning to full-time policies of remote work.

For an SEO agency that can mean a rise in productivity, yet it also implies new ways of doing recruitment or new business that need creative solutions. There is a slope of disillusionment implied here, as teams start feeling the fatigue of Zoom meetings, and other disadvantages like a lack of proper office setup or increased work hours.

A potential second-order effect, in this case, is a change in the agency workflows – maybe transforming some parts of the creative process into an asynchronous one. But this means taking care not to affect creativity or the feeling of belonging in the team, as it can backfire without the synchronous brainstorming and workshops.

Source: https://www.searchenginejournal.com/how-to-rebuild-an-seo-agency-today-changing-business-models/376934/

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