Kevin Hart Blog

Looking for a good alternative to Google Keyword Planner ? Here are 10 tools you can use to discover keyword ideas and search volume predictions. From the old days of keyword stuffing to current-day keyword research and PPC campaigns , keywords still run the search world.  Keywords are a fundamental element of search marketing – the key terms and phrases that are used to anchor content and search queries.  Google doesn’t provide access to its Keyword Planner to anyone without an active Google Ads account, but there are plenty of other places to get keyword information from.  Here are 10 tools to find new keywords, keyword difficulty, and search volume. 1. Ahrefs  Alongside Ahrefs ’ backlink reporting and organic traffic dashboards, they have a really powerful keyword research tool. Ahrefs’ paid tool provides keyword ideas as well as search volume for all match types. It also has a keyword difficulty score metric which, in head to head testing, was slightly more accur...

In a Webmaster Central hangout , Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google. The original question was concerned with when links take effect and if it was tied to core ranking algorithms. The question was a long one, below is the relevant part of it:  “I was wondering about when these big announced core updates happen, are there some parts of the linking algorithm updated as well?” John Mueller began his answer by describing what the core algorithm is and how it’s made up of a lot of algorithms, not just one giant core algorithm. This is what Mueller said: “So in general, a core algorithm update, the way that we have it defined is somewhat vague. Because it’s not that we have this one piece of machinery that is the core algorithm and when we change one screw there, then that’s a core algorithm update.” Next, Mueller described what actually happens during a core algorithm up...

Google's Mueller disputed results of SEO study that found shared hosting negatively impacts rankings . A recent SEO study set out to discover if there was a negative impact on ranking on sites that were on shared hosting. Google’s John Mueller offered his opinion of the test results.  Research on Web Hosting and Ranking  An SEO company India set out to do a long term study on whether shared hosting negatively affects rankings. The study authors reveal they created the study from concern of “ potentially harmful SEO effects ” from shared hosting.: “Concerned about the potentially harmful SEO effects that hosting a website on one of these shared hosting options could have on the websites of thousands of business owners, we decided to run a technical SEO experiment to find out what effect, if any, it had.”  The idea they were testing is if low-cost hosting attracts low-quality websites that can negatively impact other sites hosted on the same server.  The report auth...

Follow these link building techniques if you want to bring in the types of links that fuel improved keyword rankings . Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what. This SEO company india send your audience away from your site to another site, and will acquire the right links and that means using the right tactics. But regardless of how you view link building , the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position.  And Google uses links for good reason. Links, when they’re not manipulated, represent an endorsement of one site by another.  If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).  So, if you want your pages t...

If you’re reading this, I don’t particularly have to convince you of the importance of search engines .  You know this.  Your paychecks are the manifestation of research and analysis. We as humans want answers.  With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re asking Google. We can spots the more subtle ( than dinosaur gender black ) elements don’t seem quite right.  It’s what our clients pay us to do. It’s more important than ever for clients to know and curate how they are represented in search results.  Silly things happen.  What do we do when misrepresentations contort from silly to intentional deception?  What do we do when the fundamental structure of a political system is under threat of disinformation? What Is Disinformation?  Disinformation is false or misleading information that is spread deliberately to deceive.  The information spread is false with the ...

The goal of this article is to show a part of what JSON-LD structured data to build a foundation for learning all of it. The focus is to introduce two parts of structured data called the structured data Type and the Property. Definition of Structured Data Markup  Structured data is written a coding language with logical structure to it. It’s called a Markup Language . A markup language is computer code that is can be written, read and understood by humans. HTML is an example of a markup language.  Understanding the different parts of structured data markup takes the mystery out of it and helps you become better able to use it and not have to depend on others to help  you with it. Structured data is easier than it looks!  Once you finish this article you will have a better understanding of structured data and can begin to understand the code. You will also be better able to take advantage of the ranking opportunities that structured data offers. In my previous article...

Any seasoned SEO professional will tell you how important website crawls are for maintaining strong technical SEO .  But here lies the better questions – how frequently should you perform website crawls? And how often are they actually performing them?  In this post, we’ll discuss what SEO publications suggest as a “best practice” web crawling cadence and the actual rate SEO pros are performing them.  Then, I’ll demonstrate the benefits of a ramped-up web crawling cadence by sharing a case study from FOX.com . What’s a Website Crawl, Anyway?  Using specialized tools such as Screaming Frog or DeepCrawl, you can take a look “under the hood” of a website – much like a mechanic does when inspecting cars.  But instead of inspecting the mechanical parts of a car, you are inspecting the optimizable elements of a website – including the quality of its metadata, XML sitemaps , response codes, and more.  When something isn’t working as expected in SEO, it’s up to y...