Modern Link Acquisition Tactics That Work

Follow these link building techniques if you want to bring in the types of links that fuel improved keyword rankings.

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what. This SEO company india send your audience away from your site to another site, and will acquire the right links and that means using the right tactics.

But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position. 

And Google uses links for good reason. Links, when they’re not manipulated, represent an endorsement of one site by another. 

If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.). 

So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links. 

However, you won’t rank simply by acquiring links, you need to acquire the right links and that means using the right tactics.

To help you get started, here is a list of 7 link building techniques that work and will bring the types of links that fuel improved keyword rankings. 

1. Resource Promotion 

One of the best ways to secure worthwhile links is by promoting linkable resources to relevant audiences. These resources typically take the form of an in-depth or comprehensive guide on a topic that is important to an existing online audience.

2. Resource Page Link Building 

Along with promoting resource guides, you can also promote your brand as a resource. The process for acquiring links this way requires you to find relevant resource pages – the pages on websites that list resources for their visitors. 

Here is an example of a resource page on Appalachian State University’s website, an authoritative .edu website, that lists scholarship and financial aid resources for immigrant students.

3. Finding Unlinked Mentions 

Converting unlinked mentions of your brand is one of the most surefire ways to acquire relevant links. 

Any website that is already talking about your company is inherently more likely to link as it makes sense to provide more context about the brands they are referencing. 

When searching for unlinked mentions, keep in mind that your brand name isn’t the only source of these mentions. Other ways your company might be mentioned, but not linked

4. Guest Blogging 

Back in 2014, fhen-Googler Matt Cutts stuck a fork in guest blogging. While he proclaimed guest posting for SEO was dead, he was referring to a specific type of guest posting – low-quality, spammy guest posting.

5. Image Link Building 

Another way to leverage your existing online presence for links is through image link building. Image link building is similar to the process of converting web mentions into links. 

You find where people are using your images online, without linking, and politely ask if they could cite the image with a link to your site. The key word here is “politely.” 

You should not be sending any cease and desist orders. Rather, thank them for sharing your image and ask if they could link to provide more context for any users who want to learn more about where the image came from.

6. Competitor Backlink Analysis 

Competitor backlink analysis…an oldie but a goodie! Acquiring the links your competitors have is nothing new, but this is still an effective strategy to find relevant link opportunities as it makes sense for any site linking to a competitor to link to you as well. 

However, you shouldn’t blindly pursue these opportunities. Chances are your competitors have some low-quality links in their backlink profile – you need to vet competitor link opportunities as you would any other link prospect.

7. Broken Link Building 

Another “old school” tactic that can still be employed successfully today is broken link building. 

Basically, broken link building is about finding broken links on websites and suggesting one of your own pages as a replacement link. 

There are two important things to remember when executing broken link building: 

Your page must be a reasonable replacement for the broken link, both in terms of relevance and quality level. 

Is this a page that the editor or webmaster is still regularly updating (i.e. would they take time out of their day to update the broken link)?

Source: https://www.searchenginejournal.com/link-acquisition-tactics-that-work/381201/

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