Kevin Hart Blog

Building links at the enterprise-level ? Use your size to your advantage. Here are six best practices for a successful large-scale campaign. The size of your business deeply influences your marketing strategy. Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments.  Take all of these benefits into consideration when planning your next enterprise link building strategy. To successfully implement a large-scale link building campaign, scalability is key .  Look to start with one brand or product/service and then, as you learn what works and what doesn’t, you can expand both your campaigns to cover more products and your outreach to get links from more sources. Enterprise-Level Link Building: Where to Focus  The most successful large-scale link building campaigns start niche-specific. Even if you were a home improvement sto...

Looking for a good alternative to Google Keyword Planner ? Here are 10 tools you can use to discover keyword ideas and search volume predictions. From the old days of keyword stuffing to current-day keyword research and PPC campaigns , keywords still run the search world.  Keywords are a fundamental element of search marketing – the key terms and phrases that are used to anchor content and search queries.  Google doesn’t provide access to its Keyword Planner to anyone without an active Google Ads account, but there are plenty of other places to get keyword information from.  Here are 10 tools to find new keywords, keyword difficulty, and search volume. 1. Ahrefs  Alongside Ahrefs ’ backlink reporting and organic traffic dashboards, they have a really powerful keyword research tool. Ahrefs’ paid tool provides keyword ideas as well as search volume for all match types. It also has a keyword difficulty score metric which, in head to head testing, was slightly more accur...

In a Webmaster Central hangout , Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google. The original question was concerned with when links take effect and if it was tied to core ranking algorithms. The question was a long one, below is the relevant part of it:  “I was wondering about when these big announced core updates happen, are there some parts of the linking algorithm updated as well?” John Mueller began his answer by describing what the core algorithm is and how it’s made up of a lot of algorithms, not just one giant core algorithm. This is what Mueller said: “So in general, a core algorithm update, the way that we have it defined is somewhat vague. Because it’s not that we have this one piece of machinery that is the core algorithm and when we change one screw there, then that’s a core algorithm update.” Next, Mueller described what actually happens during a core algorithm up...

Google's Mueller disputed results of SEO study that found shared hosting negatively impacts rankings . A recent SEO study set out to discover if there was a negative impact on ranking on sites that were on shared hosting. Google’s John Mueller offered his opinion of the test results.  Research on Web Hosting and Ranking  An SEO company India set out to do a long term study on whether shared hosting negatively affects rankings. The study authors reveal they created the study from concern of “ potentially harmful SEO effects ” from shared hosting.: “Concerned about the potentially harmful SEO effects that hosting a website on one of these shared hosting options could have on the websites of thousands of business owners, we decided to run a technical SEO experiment to find out what effect, if any, it had.”  The idea they were testing is if low-cost hosting attracts low-quality websites that can negatively impact other sites hosted on the same server.  The report auth...

Follow these link building techniques if you want to bring in the types of links that fuel improved keyword rankings . Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what. This SEO company india send your audience away from your site to another site, and will acquire the right links and that means using the right tactics. But regardless of how you view link building , the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position.  And Google uses links for good reason. Links, when they’re not manipulated, represent an endorsement of one site by another.  If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).  So, if you want your pages t...

If you’re reading this, I don’t particularly have to convince you of the importance of search engines .  You know this.  Your paychecks are the manifestation of research and analysis. We as humans want answers.  With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re asking Google. We can spots the more subtle ( than dinosaur gender black ) elements don’t seem quite right.  It’s what our clients pay us to do. It’s more important than ever for clients to know and curate how they are represented in search results.  Silly things happen.  What do we do when misrepresentations contort from silly to intentional deception?  What do we do when the fundamental structure of a political system is under threat of disinformation? What Is Disinformation?  Disinformation is false or misleading information that is spread deliberately to deceive.  The information spread is false with the ...

The goal of this article is to show a part of what JSON-LD structured data to build a foundation for learning all of it. The focus is to introduce two parts of structured data called the structured data Type and the Property. Definition of Structured Data Markup  Structured data is written a coding language with logical structure to it. It’s called a Markup Language . A markup language is computer code that is can be written, read and understood by humans. HTML is an example of a markup language.  Understanding the different parts of structured data markup takes the mystery out of it and helps you become better able to use it and not have to depend on others to help  you with it. Structured data is easier than it looks!  Once you finish this article you will have a better understanding of structured data and can begin to understand the code. You will also be better able to take advantage of the ranking opportunities that structured data offers. In my previous article...

Any seasoned SEO professional will tell you how important website crawls are for maintaining strong technical SEO .  But here lies the better questions – how frequently should you perform website crawls? And how often are they actually performing them?  In this post, we’ll discuss what SEO publications suggest as a “best practice” web crawling cadence and the actual rate SEO pros are performing them.  Then, I’ll demonstrate the benefits of a ramped-up web crawling cadence by sharing a case study from FOX.com . What’s a Website Crawl, Anyway?  Using specialized tools such as Screaming Frog or DeepCrawl, you can take a look “under the hood” of a website – much like a mechanic does when inspecting cars.  But instead of inspecting the mechanical parts of a car, you are inspecting the optimizable elements of a website – including the quality of its metadata, XML sitemaps , response codes, and more.  When something isn’t working as expected in SEO, it’s up to y...

This is what structured data is, how Google uses it for rich results, and why it can help boost traffic . This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you. The goal is to demystify Schema.org structured data. Definition of Structured Data In the most general sense, Structured Data is information (data) that is organized (structured). Organized information is basically what structured data is. A major purpose of structured data is to communicate specific information about a web page so that it becomes eligible to be displayed as a rich result in Google’s search results. Meaning of “Marking Up” Structured Data When dealing with structured data you’re going to hear phrases like, “marking up structured data” and “structured data markup.” “Marking up” structured data means creating the structured data code. Markup mea...

Google’s Martin Splitt addressed a series of common questions about site migrations in the latest SEO Mythbusting video. Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Here’s a quick recap of each talking point, along with its corresponding time stamp in the video. It’s important to set up 301 redirects for images during a site migration, which is something that tends to be overlooked by site owners. A site move won’t always result in a loss of traffic. Splitt says: “If you are literally just moving from one domain to another, copying the entire URL structure and the entire content over, then you will not necessarily see a drop of traffic.” There are certain situations when domain history may be a factor, particularly if it was previously used for spamming purposes. Traffic anomalies may occur during a site move when the new site is not an exact 1:1 copy of the old one. It’s risky to m...

Keeping your business afloat during difficult times is challenging – but it can be done. For his SEJ eSummit keynote , Bill Hunt, President of Back Azimuth Consulting, tapped into his 25 years of digital marketing experience to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive. He illustrated how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results your customer, client, or boss need right now. Right now, one of the big challenges SEO service India and agencies face is that clients have to decide where to spend the money. The last place you want to be is having a client call you and tell you that they have to cut you loose because they didn’t feel the value. This is why it’s important to think of ways how you can communicate and show the value of your services upfront. Always Show Them the Money Even if you’re doing so much for your clients’ campa...

Identifying and answering searchers’ questions should be a key component of any SEO strategy . Learn key tactics and tools to help you do it the right way. Identifying and answering searchers’ questions should be a key component of any SEO strategy. After all, using our sites to answer questions is at the very heart of what it means to do SEO. However, the methods and tools used to implement an effective, optimized Q&A strategy have evolved over the years. What Are the Benefits of Optimizing for Questions & Answers? Executing a strategy to identify and answer common questions surrounding your targeted keywords can provide a variety of tangible benefits for your SEO campaign, including: Improving organic rankings by better meeting user intent on the page and providing needed context. Showing search engines your depth of expertise on a given topic. Earning Featured Snippets, People Also Ask, and other “fraggles” within Google’s search results. Earning Rich Results by leveraging...

Google says a ‘substantial’ segment of site owners should care about crawl budget, but the ‘ vast majority ’ do not need to. Google’s Search Relations team says most sites don’t need to worry about crawl budget in the latest episode of the Search Off the Record podcast. Gary Illyes of Google discussed the topic in length, saying the team has been pushing back on their previous messaging, and adding that a ‘substantial segment’ does have to care about it. However, crawl budget shouldn’t be a concern for a majority of sites, Illyes explains: “We’ve been pushing back on the crawl budget, historically, typically telling people that you don’t have to care about it. And I stand my ground and I still say that most people don’t have to care about it. We do think that there is a substantial segment of the ecosystem that has to care about it. …but I still believe that – I’m trying to reinforce this here – that the vast majority of the people don’t have to care about it.” In an effort to clarif...

Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 4 SEO tips for publishers to strengthen your game . Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers. I would know because I’m one of them. Yet, when it comes to SEO, that’s only half the battle. As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best sources of information for readers. Google’s mission is to help everyone find the information they’re looking for – but they need your help to accomplish that. Want to get on Google’s good side? Align your web presence with its mission. I’m going to show you how. Here are 4 SEO tips for publishers to help your content deliver in the SERPs. 1. Optimize Your Website Architecture In May 2020, Google announced that it will soon roll out an upcoming ranking signal that combines Core Web V...