SEO Tips for Publishers: 4 Ways to Grow Your Audience


Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 4 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers.

I would know because I’m one of them.

Yet, when it comes to SEO, that’s only half the battle.

As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best sources of information for readers.

Google’s mission is to help everyone find the information they’re looking for – but they need your help to accomplish that.

Want to get on Google’s good side?

Align your web presence with its mission.

I’m going to show you how.

Here are 4 SEO tips for publishers to help your content deliver in the SERPs.

1. Optimize Your Website Architecture

In May 2020, Google announced that it will soon roll out an upcoming ranking signal that combines Core Web Vitals with existing user experience signals.

That’s a step beyond simply mobile optimization or structured data to land in all those SERP features.

It also means that you must present intuitive, user-friendly sites that make it easy for humans to navigate.

Fortunately, you can take many steps to ensure this.

Make it easy for search engines to crawl and index your site by:

Having Clear, Consistent Primary Navigation

For example, Search Engine Journal’s is prominently placed at the top, where both humans and crawlers can easily find it.

Clarifying Your Editorial Universe on Your Home Page

Someone who lands on your page should understand who you are and what you do.

Have a Sitemap

Sitemaps have been a best practice for a long time, and they’re still important.

They not only help your readers find important information but also help crawlers index your whole site.

2. Follow On-Page SEO Best Practices

On-page SEO best practices tend to align with best practices for content writing or hiring seo company india.

Make sure you’re always doing things like:

Deploying SEO titles with keywords. Place the keyword first if you can in order to catch the eye of readers and search engines.

Leveraging meta descriptions. Use keywords in one or two sentences with a compelling CTA to entice readers to click on your result.

Make your headlines the same as your SEO title. You can make them different, but this can confuse your readers.

Use headings throughout your content. Break up your content into chunks of about 300 words when you’re able to increase readability.

3. Add Author Bios & Pictures

Who writes you content matters.

The web is the great equalizer when it comes to who can publish content (hint: everyone).

However, as Google has placed more emphasis on concepts like expertise, authoritativeness, and trustworthiness (called E-A-T in Google’s search quality rater guidelines), authorship has become more important online.

No, the mere presence of author bios won’t get you ranked higher in the SERPs.

Instead, author bios signal a willingness to be transparent and to prove that the content published comes from a reputable source.

In Google’s eyes, that’s a user experience detail that can help you rise to the top.

4. Optimize for Google Discover

Google Discover is a personalized feed content that proactively hunts down the most relevant content for individual users.

Source: https://www.searchenginejournal.com/seo-tips-for-publishers/377416/

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